On November 15, 2007, which is National Recycling Day, ABC News covered the greenest story yet in major sports news. The Philadelphia Eagles are hitting the double green!
The Philly Eagles are making a green name for themselves in the NFL. The Eagles announced that they are taking the initiative to give their fans and staff a greener experience at the football games. Tim Sexton, Los Angeles Environmental and Marketing Consultant, who was responsible for helping create events for groups, such as American Idol and Philadelphia’s LiveAid concert has now guided the Eagles in where to make the most impact with their business practices.
Eagle owners since 1994, Jeffrey and Christina Weiss Lurie decided in 2003 that it was time to take the step forward for their franchise. “Game days have a huge environmental impact considering traffic, trash, energy and material consumption, and water use,” said Christina Lurie when they made the effort public this year.
Their initiatives include recycling bins every 46 feet. Beer cups are made from corn. The executives suites disposable foodware is now compostable made from sugar cane. For the time the team travels away on an airplane, trees are planted to make up for the emissions created. The Eagle’s stadium, Lincoln Financial Center is now powered by 30% renewable resources, which is from wind power. All game tickets are printed on recycled paper. The head office building is coated with solar panels. Employees are given benefits to participate in the green movement, such as reimbursements if they signed with up with their local utility company and purchase renewable energy for the homes.
The Eagles have been planning this new initiative for the last three years, however have not come out to public due to the fact of wanting to make sure that the program was nailed down before they became role models in the industry. The franchise has invested in over a seven million dollar figure into this new endeavor. They felt that it was the best investment that they could possibly make, because it is for the future generations. Better yet, it is for the future Eagle fan!
GO GREEN!
(Sited from http://abcnews.go.com/Technology/story?id=3648383)
