The theory “Six Degrees of Separation” states that one person is no one is more then six steps away from knowing another person. With this concept in mind, CEO Michael Melfi created Six Degrees Magazine, a free, high-end pocket size fashion magazine. The magazine is published as a hip, progressive high end publication distributed to over 90,000 people in Miami, Detroit, and Atlanta. The magazine is able to draw in the “hipster” that wants to read into the new fashion, local events, technology, and of course the Hollywood lifestyle, interviewing the famous. Six Degrees distributes the lifestyle magazine to high end boutiques, spas, hotels, trendy bars and restaurants.
Experiential marketing, which is creating consumer experiences to drive sales and brand awareness, is used by Six Degrees when promoting the magazine and its content. The magazine marketing includes a website, online newsletter, promotional vehicles, and special events. Melfi and Six Degrees realizes the importance of branding and marketing. The magazine creatively attracts both the reader and advertiser at the same time. Six Degrees has the ability to attract high end advertisement, creating another outlet to reach the buyer in an upscale market. This is very attractive to the advertiser because the magazine is becoming a huge success and Six Degrees is looking to expand their readership into other cities.
You can check out the magazine at www.sixdegreesmag.com.
