Archive for October, 2007

Balanced Human Behavior in the Work Force

Lisa Toenniges from the Innovative Learning Group stood out as a presenter. Her willingness for open discussion made it that much easier when discussing her company, who helps train large companies and their staff to become more productive workers. She was easy going and well knowledge in the company in which she owns and diligently oversees. The Innovative Learning Group (ILG) is a human resource incubator of solutions and modules. ILG makes it possible for large companies such as Dow Chemical to offer their employees opportunities to become more productive and innovative in the work place. ILG outsources consultants to produce job aids, hour long web based training modules, or complete curriculum classroom based materials. ILG and their consultants look at performance analysis which consists of skill, knowledge, resources, pay structure, and physical or mental capacity when producing and assisting with learning modules for their clients.

The Innovative Learning Group has been established for three years and has successfully made 2.5 to 3 million in the last three years. Their smallest client makes a 1/2 billion in revenue to their largest client making up to 40 billion a year. ILG gets 60- 70% of their clients from outside of SE Michigan, and only 20-25% from the automotive industry. Because of this diversity in their client base, ILG’s staff gets exposed to all types of industries. Toenniges was quoted to say, ” New or different performance, brings better performance,” when talking about her diversified workplace.

Lisa was an empowering and motivating women who led the presentation in a layout that not only felt comfortable, but was also compelling. Toenniges carried the presentation as a basic open discussion, where she intimately answered our questions making it a more personable and informative presentation compared to others. She is a passionate woman who has led many Fortunate 500 companies and their employees to execute at their highest level.

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Six Degrees Magazine

The theory “Six Degrees of Separation” states that one person is no one is more then six steps away from knowing another person. With this concept in mind, CEO Michael Melfi created Six Degrees Magazine, a free, high-end pocket size fashion magazine. The magazine is published as a hip, progressive high end publication distributed to over 90,000 people in Miami, Detroit, and Atlanta. The magazine is able to draw in the “hipster” that wants to read into the new fashion, local events, technology, and of course the Hollywood lifestyle, interviewing the famous. Six Degrees distributes the lifestyle magazine to high end boutiques, spas, hotels, trendy bars and restaurants.

Experiential marketing, which is creating consumer experiences to drive sales and brand awareness, is used by Six Degrees when promoting the magazine and its content. The magazine marketing includes a website, online newsletter, promotional vehicles, and special events. Melfi and Six Degrees realizes the importance of branding and marketing. The magazine creatively attracts both the reader and advertiser at the same time. Six Degrees has the ability to attract high end advertisement, creating another outlet to reach the buyer in an upscale market. This is very attractive to the advertiser because the magazine is becoming a huge success and Six Degrees is looking to expand their readership into other cities.

You can check out the magazine at www.sixdegreesmag.com.

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